Hi, I’m Diana—a Helsinki based product designer specialising in UX, visual design, and systems thinking.

Hi, I’m Diana—a Helsinki based product designer specialising in UX, visual design, and systems thinking.

white umbrella on seashore
brown starfish on blue sand
green chairs under umbrellas on shore
brown wooden lounger near body of water
woman in white dress sitting on swing
white umbrella on seashore
brown starfish on blue sand
green chairs under umbrellas on shore
brown wooden lounger near body of water
woman in white dress sitting on swing

I’m a hands-on designer, gamer, and sports enthusiast who enjoys combining design and technology to build moments of joy and create clearer, more intuitive digital products.


Most recently, I designed at Noice, crafting cross-platform experiences for a global audience of gamers and streamers. Previously, I modernised a legacy CSM platform for commercial real-estate clients in the Nordics and built the design foundations as a first in-house designer at Hyperin. Earlier in my career, I worked across web design, branding, and graphic design.

I've got your back with…

UX Design

From wireframes to user journeys I utilise various UX techniques to deliver a great experience.

UX Research

I create surveys and follow user data to find out what works and what not.

Business thinking

I align design with business objectives and long-term plans.

UI & Design Systems

Passionate about design systems. I care about craft, details and interaction.

Prototyping

I build prototypes to quickly gather feedback about products.

I build prototypes to quickly gather feedback about products.


Collaboration

I bring a collaborative and versatile mindset


UX Design

From wireframes to user journeys I utilise various UX techniques to deliver a great experience.

UI & Design Systems

Passionate about design systems. I care about craft, details and interaction.

UX Research

I create surveys and follow user data to find out what works and what not.

Prototyping

I build prototypes to quickly gather feedback about products.

Business thinking

I align design with business objectives and long-term plans.

Collaboration

I bring a collaborative and versatile mindset


My approach

01/

Collaboration

Whether I’m working alone or with others, I prioritize alignment, honest feedback, and steady delivery.

02/

Design with purpose

I approach design with a long-term mindset, balancing immediate needs while always considering the bigger picture.

03/

Hand-on approach

From research to pixels, I streamline projects to deliver effective solutions while ensuring the continuous evolution of live products.

04/

Thrive in ambiguity

I observe, experiment, and refine to uncover meaningful design solutions.

What colleagues say about my work

01/

Diana has been well outstanding how she can take a product ownership from customer and user perspective. She has been a crucial role enabling R&D and Revenue Operations to speak the same language.

— Customer Success Manager at HyperIn

02/

Great work steering the company towards a common design language! It will be a big help at both ends of the product pipeline: developers will have an easier time creating new features, and the customers will find the products easier to use.

— Mobile developer at HyperIn

03/

The way Diana involves others in the company in the process is inspiring and gives the sense of togetherness.

— Full stack Developer at HyperIn

04/

Diana's vision and expertise in developing the user experience in our products is an immensely important part of our customer satisfaction.

— Product Manager at HyperIn

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