Product designer with a strong focus on UX and systems thinking.

From enterprise platforms to consumer apps, I turn complex challenges into intuitive, scalable solutions that drive real impact.

/About me
(02)

Hey! I'm Diana 👋

I have 7+ years of experience crafting web and mobile experiences for B2B SaaS and B2C industries.

I enjoy digging into how users interact with complex systems and designing experiences that guide them smoothly while driving measurable results.

My approach

(02)

01/

Collaboration

Whether I’m working alone or with others, I prioritize alignment, honest feedback, and steady delivery.

02/

Design with purpose

I approach design with a long-term mindset, balancing immediate needs while always considering the bigger picture.

03/

Hand-on approach

From research to pixels, I streamline projects to deliver effective solutions while ensuring the continuous evolution of live products.

04/

Thrive in ambiguity

I Observe, experiment, and refine to uncover meaningful design solutions.

/Skills
(03)

What I'm known for

UX Design

From wireframes to user journeys I utilise various UX techniques to deliver a great experience.

UI & Design Systems

Passionate about design systems. I care about craft, details and interaction.

UX Research

I create surveys and follow user data to find out what works and what not.

Prototyping

I build prototypes to quickly gather feedback about products.

Business thinking

I align design with business objectives and long-term plans.

Collaboration

I bring a collaborative and versatile mindset

/Testimonials
(04)

What colleagues say about my work.

01/

Diana has been well outstanding how she can take a product ownership from customer and user perspective. She has been a crucial role enabling R&D and Revenue Operations to speak the same language.

Diana has been well outstanding how she can take a product ownership from customer and user perspective. She has been a crucial role enabling R&D and Revenue Operations to speak the same language.

— Customer Success Manager at HyperIn

02/

Great work steering the company towards a common design language! It will be a big help at both ends of the product pipeline: developers will have an easier time creating new features, and the customers will find the products easier to use.

Great work steering the company towards a common design language! It will be a big help at both ends of the product pipeline: developers will have an easier time creating new features, and the customers will find the products easier to use.

— Mobile developer at HyperIn

03/

The way Diana involves others in the company in the process is inspiring and gives the sense of togetherness.

The way Diana involves others in the company in the process is inspiring and gives the sense of togetherness.

— Full stack Developer at HyperIn

04/

Diana's vision and expertise in developing the user experience in our products is an immensely important part of our customer satisfaction.

Diana's vision and expertise in developing the user experience in our products is an immensely important part of our customer satisfaction.

— Product Manager at HyperIn

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